Alpha Digital x Fynd
Alpha Digital helps Australian brands grow online - combining digital strategy, performance marketing, analytics and rich customer experience.
Meet Alpha Digital
Alpha Digital is one of Australia's leading independent digital agencies, partnering with some of Australia's biggest and best retail and eCommerce brands to drive meaningful growth through Paid Media, Digital Experience and strategy.
Over the past decade, the business has continually evolved, refining and reshaping itself while staying true to what it does best.
A decade of partnership
Our relationship with Alpha, and Shannon's partnership with the business, stretches back almost a decade.
During that time, we've had the privilege of supporting Alpha through almost every stage of its journey. From a boutique agency of fewer than 10 people, through rapid growth, new leadership and changing priorities, to helping the business recentre around the areas it has always done best.
What started as recruitment quickly became something much bigger.
As Alpha evolved, so did the way we partnered. Our role evolved alongside the business, becoming a trusted extension of the leadership team across people, leadership and every stage of growth.
We didn't just hire people. We helped shape the teams, leadership and capability behind the business.
Over the years, we've supported more than 70 hires across leadership, Paid Media, Digital Experience, Client Success, Creative, Organic Social, Content, Email Marketing, Commercial, Strategy and Operations.
Along the way, we've helped establish new service offerings, support graduate programs, expand into new markets, refine team structures and partner closely with the leadership team on workforce planning, leadership capability and building teams for every stage of growth.
Over time, Shannon became an extension of Alpha's leadership team, supporting workforce planning, organisational design, leadership hiring, team growth, performance, culture and people strategy alongside recruitment.
The outcome
Over almost a decade, we've partnered with Alpha through every stage of its growth, supporting more than 70 hires while helping shape teams, leadership capability and people strategy behind the business.
Most recently, we've partnered with the leadership team to help shape Alpha's next chapter, appointing a new GM and Head of Growth & Partnerships, reshaping the Paid Media leadership team and continuing to strengthen the Paid Media and Digital Experience teams through multiple hires.
It's a partnership that's evolved alongside Alpha itself, built on trust, consistency and a deep understanding of the business.
Being trusted to help shape not only who joins Alpha, but how the business continues to grow, is something we'll never take for granted.